CEO's Chair ÔÇô Tubby Reddy | SASCOC - SASCOC

CEO’s Chair ÔÇô Tubby Reddy

Greetings from both the cosmopolitan capital of England that is London as well as the cosmopolitan melting pot that is the Olympic Village.

I must say the atmosphere in London is absolutely electric and totally fitting for an event as big as the 2012 Olympic Games. The Brits have really gone out of their way to make the world feel welcome and are very proud hosts.

I was also very proud to see our IOC Executive Board Member, Dr Sam Ramsamy carry the Olympic Torch through Barnet, north of London, two days before the opening ceremony. It was a great honour for both him and SASCOC.

After that spectacular opening ceremony the Games have moved swiftly and smoothly into gear.

And I’m happy to report that Team South Africa have also definitely moved up a gear with Cameron van der Burgh’s brilliant gold-medal swim in the 100-metre breaststroke.

What a proud moment for each and every South African and hopefully there’ll be still more proud moments before the Games close.

It’s most heartening to see that we’ve already eclipsed the bad Beijing memories where we won only one silver medal but obviously it would be nice were we to win some more.

We’ve been very busy since arriving in London but the SA operations room in the village is coping very well and from what I’ve seen all the athletes are more than happy with accommodation and meals etc.

Our Honorable Minister of Sport, Mr Fikile Mbalula also took time out of his busy schedule to visit the village for himself and see how Team SA are being looked after. It’s amazing to be surrounded by athletes from more than 200 countries and this is truly a global village.

We were also hosted by the SA High Commissioner in London, Dr Zola Skweyiya, and there was a nice South African touch with musical vocal group Romanz that was appreciated by everyone who was there.

Next time I update with more news hopefully there will be more good things to report.

One Comment

  1. Matodzi Tshidzumba

    August 1, 2012 at 7:51 am

    Dear Mr CEO

    Reading from the message above, one can associate to the feeling you are experiencing in London and deservingly so. I am proud of what SASCOC is trying to achieve and that is placing South Africa as one of the leading sporting nation.

    While your heading-off to London, i was also on my way to Toronto,Canada for a my father in-law funeral. Upon my arrival, i was amazed to see the displaying of the Olympics or support displayed for the Canadian Olympic team in Toronto. I actually wanted to believe that maybe Canada was hosting the Olympics because the Canadian sports body has really promoted and marketed their team well.

    It was easy to feel the Olympic spirit everywhere (newspapers, shops, malls, airport, etc) and the Canadian team was being marketed effectively. The Canadian team Olympic memoribilia or marketing products where being sold everywhere and the nation responded by buying the merchandise (although others were from China – majority were locally made). The merchandise varies from key-rings to tracksuits including pens, soccer balls, volley ball, etc each sporting code had merchandise printed. The result was that more than CAN$12 million has been raised by mid July 2012 (i obtained the sales figure from a newspaper).

    It then cross my mind Why South Africa can not do the same or better? To raise R120 million for our sporting heros and heroins. Its possible as this can create the much needed jobs by getting people from both rural and urban areas to manufacture the needed products (more than what SAFA did for 201 Soccer World Cup). i know people like myself would like to wear a SASCOC labelled t-shirt/hat/schuffle/ gloves/wine bottle when each of our Athlete takes into the field to represent our country. I will even buy a pen or pencil to use at work during the Olympics because it helps to unite the Country and ultimately makes us feel better and being proud South Africans.

    All these, is possible and i will urge you to promote South Africa better next time. I know you are selling products via the website, but we need to see the products in the shopping centres, malls, airports, etc.

    We are proud South Africa and will support your endevours


    Matodzi Tshidzumba
    a proud South African

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