President's Voice ÔÇô Gideon Sam | SASCOC - SASCOC

President’s Voice ÔÇô Gideon Sam

So the time has finally arrived! My “informants” tell me that our Olympic team has arrived safely in London.

Now that may sound funny but it’s actually so relieving because the last past weeks have been really hectic. All the preparations to get the team to London had to be meticulously checked by the staff at Olympic House.

The managers, coaches and other team officials had to workshop their roles.  All this was done to obviously ensure that the athletes get the very best support so that they can focus on performing.

The highlight of this period has been undoubtedly been the massive support for the team from the South African public. This was a revelation because we were under the impression that they have forgotten about what the Olympics stand for.

There was a surge in the support for the team, culminating in the massive send-off organised by LeadSA at OR Tambo on Thursday. We are forever grateful for the messages of support for the team.

The athletes were also pleasantly surprised by the warmth with which the SA public received them.  Many of them started believing the target set for this campaign.

And don’t judge me just yet but the 12 medals do not seem to be so impossible to get, judging by their comments on air and in the print media.

Watching it all come together was such a fuzzy feeling.┬á Now that the athletes are in London, let us all say: Let the Games beginÔǪ..we are in a hurry to get our medals and come home to celebrate them with the entire nation.

One Comment

  1. Matodzi Tshidzumba

    August 1, 2012 at 7:56 am

    Dear Mr President

    Reading from the message above, one can associate to the feeling you are experiencing in London and deservingly so. I am proud of what SASCOC is trying to achieve and that is placing South Africa as one of the leading sporting nation.

    While your heading-off to London, i was also on my way to Toronto,Canada for a my father in-law funeral. Upon my arrival, i was amazed to see the displaying of the Olympics or support displayed for the Canadian Olympic team in Toronto. I actually wanted to believe that maybe Canada was hosting the Olympics because the Canadian sports body has really promoted and marketed their team well.

    It was easy to feel the Olympic spirit everywhere (newspapers, shops, malls, airport, etc) and the Canadian team was being marketed effectively. The Canadian team Olympic memoribilia or marketing products where being sold everywhere and the nation responded by buying the merchandise (although others were from China – majority were locally made). The merchandise varies from key-rings to tracksuits including pens, soccer balls, volley ball, etc each sporting code had merchandise printed. The result was that more than CAN$12 million has been raised by mid July 2012 (i obtained the sales figure from a newspaper).

    It then cross my mind Why South Africa can not do the same or better? To raise R120 million for our sporting heros and heroins. Its possible as this can create the much needed jobs by getting people from both rural and urban areas to manufacture the needed products (more than what SAFA did for 201 Soccer World Cup). i know people like myself would like to wear a SASCOC labelled t-shirt/hat/schuffle/ gloves/wine bottle when each of our Athlete takes into the field to represent our country. I will even buy a pen or pencil to use at work during the Olympics because it helps to unite the Country and ultimately makes us feel better and being proud South Africans.

    All these, is possible and i will urge you to promote South Africa better next time to generate funds to better pay the athletes. I know you are selling products via the website, but we need to see the products in the shopping centres, malls, airports, etc.

    We are proud South Africa and will support your endevours


    Matodzi Tshidzumba
    a proud South African

Leave a Reply

Your email address will not be published. Required fields are marked *