Cape Town Marathon aims to up its game still further | SASCOC - SASCOC

Cape Town Marathon aims to up its game still further


Having cemented its position as one of the continent’s most prestigious races, organisers of the Sanlam Cape Town Marathon will aim to take another step forward this year in their attempt to close the gap on the world’s biggest road running events.
Set to be held for the third time since its relaunch in 2014, the annual 42km race takes place in the picturesque Mother City on 18 September 2016, and retains IAAF Silver Label status.
As the only standard marathon race in Africa to be awarded Silver Label status, after receiving worthy recognition from the global governing body for athletics following the 2014 and 2015 events, the Cape Town Marathon will continue to target Gold Label recognition.
Says race ambassador and former Olympic silver medallist Elana Meyer: ‘We are very pleased with the progress we have made over the last two years, and we are satisfied that we made further advances by hosting another successful event last year.
‘We have a vision and will continue to focus on that by making the required adjustments to ensure we are delivering a world-class event across the board. This will assist in ensuring South African runners have access to a world-class running event organised by globally accredited standards, while offering incentives and mentoring for local runners.’
Taking the next step towards their long-term goals, organisers aim to offer an enhanced runner and spectator experience at the 2016 race.
By providing spectator buses and zones, as well as a wide range of entertainment, the organisers again intend to involve local communities in the festivities around the event.
The weekend Spring road running festival will also continue to empower and reward local road running talent.
The tremendous local and international support for the 2015 event, which boasted one of the largest road race fields in the country, offers a clear indication of the impact the race has already made since it was launched.
Says Councillor Garreth Bloor, City of Cape Town Mayoral Committee member: ‘The increase in popularity of this event over a short two-year period shows the value it can offer people in Cape Town, across South Africa and throughout Africa as a leading brand which promotes healthy living. ‘The economic boost delivered by the  Cape Town Marathon through various local industries, including travel and tourism, continues to make a valuable contribution outside the world of sport. This shows the true value of the race.’
The  Cape Town Marathon brings together elite competitors, social runners and local communities, and is proving to be a top choice for elite athletes as well as fitness-loving celebrities.
Organisers are again calling on runners of all abilities to #challengeyourself and #challengeyourfriend by participating in the annual endurance event on a flat and fast course which is ideal for experienced and beginner athletes.
Legacy athletes including Meyer have pledged their support for the event, which offers lucrative incentives for top performances, as the race builds on South Africa’s running culture and extends the nation’s rich history in hosting world-class running events.
The weekend festival will also benefit previously disadvantaged runners by offering learnerships and ongoing support to its two main beneficiaries, Western Province Athletics Kids Development Program and Endurocad.
Says Carl Roothman, Chief Executive of Retail Business at Sanlam Investments: ‘The sport of running is easily accessible and within everyone’s means, but running a marathon is a milestone that requires determination and dedication. Similar to the Wealthsmiths approach of creating value for our clients through wealth creation, we approach this sponsorship with determination and dedication to ensure we get the rewards of an iconic city marathon of the highest stand, something our continent and its runners deserves.
‘For us this sponsorship is an investment which we believe has the potential to yield meaningful and enriching experiences for the runners; the communities that benefit from the charitable aspects of the marathon; the City of Cape Town and the African continent as a whole. We truly believe that an event such as this will have a real and positive influence by enabling people to live their best possible lives.’
The Cape Town Marathon is managed by a joint partnership between Western Province Athletics (WPA), ASEM Running and the City of Cape Town.

The weekend festival, held over two days with the marathon race taking centre stage on the Sunday, will again consist of a variety of options for participants:
Cape Town Marathon (42.2km)
Cape Town 10km PEACE Run/Walk
Cape Town 4.2km Fun Run
Cape Town Peace Trail Runs (12km and 22km)