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Partnership gives credit to all SA’s moms
- Updated: March 29, 2012
Proctor and Gamble (P&G) strengthened their partnership with South Africa’s sports and cultural bodies with the launch of the Proud Sponsor of Moms campaign, in Johannesburg on Wednesday.
Driven by the slogan Behind every athlete, and every South African, is a Mama, this campaign will celebrate all moms, especially the moms of athletes, for the role they play in raising South African stars.
We believe that behind every athlete is an even more amazing mom,” says Stanislav Vecera, P&G Vice President, South and East Africa. We know how tough, but rewarding parenting can be, and its time to say thank you in a big way not just to the moms of Olympic athletes but to every mom who does whatever it takes to make her childs life the best it can be.Moms dedicate their lives to supporting and serving someone else and someone needs to support and serve them
Vecera was speaking at the launch, hosted at The Venue in Melrose Arch, where Sibusisiwe Dlamini, Lisbeth Matlou, Beverly van der Burgh, Dorcas Semenya, Sonto Mokoena, and Mandie Stander respective Mamas to our sports stars Amandaand Noko (soccer); Cameron (swimming); Caster and Khotso (athletics) and mountain biker Burry were unveiled to be the Mamas who will be featured (with their children) in P&Gs Proud Sponsor of Moms campaign ahead of the London Olympics.
This campaign will be accompanied by a Thank You, Mama, movement, which begins on 1 May. This is driven by the nature of SA culture that motherhood extends beyond ones biological child to the extended family, children within the community and to those in need.P&G have set up a www.thankyoumama.co.za website where ordinary South Africans can upload heartfelt messages to their Mamas.
But it is not all fun and games for P&G. They have partnered with SASCOC, SRSA and the Department of Education to drive the Schools Sports development. From speaking with the Mamas, we discovered that their stories go back to school days.
This is why we as P&G are backing the schools sports programme, says Khululiwe Mabaso, External Relations Manager of P&G (South and East Africa)
Supporting Mabaso, is SASCOC President, Gideon Sam who says: we neglect the hard work put in by parents who have to drive long distances taking these kids to games. We forget how much Mamas put into an athlete to get onto a podium.
We are excited to have this campaign that will acknowledge all Mamas, but most importantly Im very grateful to P&G for taking this back to the schools.
Much like Magnificent Fridays, where South Africans were expected to support Bafana Bafana, the Springboks and the Proteas by wearing the supporters’ jersey, Sam revealed that Wednesday will now be known as Super Wednesdays.
This means I expect every South African to be in tracksuits on Wednesdays,” he laughed. “From now on Ill be in my tracksuit each week on this day. If my President Mr Jacob Zuma were to ever visit me, hell find me geared up for Super Wednesday. I expect the same from each and every one of you.
TV and radio personality Carol Tshabalala will be the ambassador of the P&G Sports Development. This was an opportunity I couldnt let slip. Im very excited and honoured to be part of this campaign. As a mom to three boys, this is something Im very passionate about.”
I am a mom of an athlete - and have supported my daughter from grade 1 and is still ongoing. My daughter is now 2nd year in university (21 years old - spinting athlete) and I still support her - will continue to supporting her in her athletics career going forward! It is great to hear this type of appreciation for us "Moms"!