Spread it around…
Money truly does make the world go round and this adage rings true when looking at the parking lots of many of our rugby, soccer and cricket teams.
A car might be a bad way of judging one’s riches but it does give one an indication of the lavish lifestyles some of our sport stars are living.
But the question beckons where do all these millions come from? The answer is rather simple, the little box that occupies many of our lounges and bedrooms, the television.
With television comes money because business wants exposure or to be associated with someone in the lime light.
Rugby, soccer and cricket have enjoyed heaps of television coverage for many decades in this country and it is through them being constantly in our faces that sees them hold the keys to the purse.
As much as audiences are endless in watching these three major sporting codes, there is an even bigger audience for other sporting codes come the Commonwealth Games, All Africa Games and the Olympics.
I agree that these big sporting events only come once every two to four years but what television and the big-spending companies fail to understand is that there are other events in between leading up to the Olympics and Commonwealth Games.
I say this because it has become extremely sad to listen to hourly radio bulletins of our domestic athletics meetings while cycling, hockey, gymnastics, wrestling and road running would be lucky to even get an hour of radio in a year.
But it is these minor sporting codes that we tend to look at during the Olympics and when they fail we are very quick to lambaste their administrators and the athletes alike for embarrassing our country.
What to me is embarrassing is the fact that big television corporations like our national broadcaster SABC, SuperSport and e.tv have failed to bring us live events of these minor sports but they never seem to have limited resources when it comes to the big three.
I understand that rugby, cricket and soccer command major viewership figures but I also believe that the standard of athletics, hockey and cycling will improve and become better with television coverage which will inevitably bring in more spectators and ultimately the big money spenders to sponsor our other sports.
It is sad to hear that 800-metre world champion Mbulaeni Mulaudzi hardly has any sponsors while little kids at the Sharks, Western Province and the Bulls are given hefty contracts with expensive cars that are littered with various company logos.
And the justification for all the sponsorship is on the word of some coach or scout that the player might one day become a Springbok and yet Mulaudzi is not a fledgling star but one that has already conquered the world.
Without money being poured into our Olympic sporting codes we will continue to hang our heads in shame after major sporting events because we have failed to invest in the infrastructure and athletes that matter.
Television and any company and individuals with some spare cash lying around need to come to the party and throw around their cash where they will get plenty of returns instead of at rugby and soccer prima donnas who shame us on a weekly basis in the Super 14 and fail to qualify for major soccer events and can only do so when they are hosts.
If without money we can produce world champions in boxing, swimming, athletics and karate imagine what a few millions here and there would do.
Let’s put our money where our mouths are.







March 8th, 2010 at 10:35 pm
This is very true and a perfect reflection of Southa African sport. I always ask myself why is there not enough money pumped into olympic sporting codes?
Why do we keep being fed soccer, rugby and cricket as the only sport available in SA? My 9yr old daughter participated in swimming meeting I Centurion last week
And this was put together by the schools and parents. How are we expected to encourage our kids to take up different sports other than soccer etc.
Let’s find a platform to raise these issues and engage with media so that they find a balance in flighting different sporting codes at sport prime times.
This is not too much to ask if we want our kids out of the streets. Careers can be built over these sports.
April 3rd, 2010 at 9:18 pm
Mr. Vata Ngobeni. what a great article and fully true situation currently present in sport in South Africa.
Being 13 years involved in sport in South Africa at National Level i must say it is very sad situation. It has always been the top 3. I have known sportsmen in weightlifting that walked 5 kms for training and others who traveled taxis and train just to practice the sport they liked. Many of them have been medallists at International Games and so on and yet little or no coverage offered or received.
We have to really looked at all forms of media and the promotion of Olympic sport codes and for sure at the end the sports Standard will rise and the entire country will be a winner.